AI creative production for a regulated brand

I produce campaign creative and short-form video for both brands with generative AI — concept, prompting, compositing, typography and final edit. Models do the rendering; the decisions about idea, composition, copy and what’s allowed to ship are mine.

Financial services is a regulated category, so every piece sits inside hard rules: exact licence wording, an approved list of claims, and a consistent layout across every post.

A white-label platform is invisible by design: the partner’s brand is what customers see. The campaign turns that idea into imagery — a gloved hand delivering a sealed letter, a cufflink under a tailored sleeve, a lotus above still water.

One line of copy per piece, navy and gold, and the quiet confidence of something built to sit underneath someone else’s name. The audience is B2B: founders and leaders at fintechs, banks and travel businesses.

The consumer brand covers a range of services, from outward remittance and forex cards to insurance and education-loan facilitation through lending partners. The job was a system rather than a set of one-offs: one service, one message and one call to action per post, with the logo, trust line and licence wording in the same place every time.

The imagery carries the emotion — travel, study, family — while the layout does the work of making a regulated product feel simple and trustworthy.

Brand films, ads and product promos made with Higgsfield, Google Flow and ElevenLabs, then cut and finished by hand. Videos load only when you press play.

Generative tools make it easy to produce a lot of plausible, off-brand work. I keep a written set of creative rules, added to whenever feedback exposes a gap, that every piece has to pass. A selection:

Creative direction · campaign concepting · generative image and video production · brand systems · copywriting · compliance-aware marketing · quality control.